Pepsi Challenge China: A New Benchmark in Beverage Can Design

PepsiCo Design & Innovation's Award-Winning Creation Resonates with China's Youth

The Pepsi Challenge China can was designed by PepsiCo Design & Innovation, in collaboration with Holmes & Marchant. The design team drew inspiration from the aspiration to connect with Chinese youth and inspire them to challenge themselves. The handcrafted illustrations on each can aimed to resonate emotionally as a uniquely styled piece of themed art, creating a collectible series.

What sets the Pepsi Challenge China can apart from others is its embodiment of the spirit of the Pepsi challenge campaign. In 2015, "Pepsi Ambassadors" issued a series of challenges and rewards to encourage the world to dream bigger, have more fun, and most importantly, to live for the moment. This campaign aimed to unleash the deep wealth of talent among China’s young entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation.

Launched in China in April 2015, the Pepsi Challenge China can has since become a symbol of the "Live for Now" spirit. Each can was designed to resonate emotionally as a uniquely styled piece of art, together making a collectible series. This design has not only challenged the beverage can category but also set a new benchmark in the China market.

The Pepsi Challenge China can design has been recognized for its innovation and impact. It was awarded the Golden A' Packaging Design Award in 2016, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. These are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the Pepsi Challenge China can, with its unique design and inspirational message, has not only raised the bar in the beverage can design category but also resonated with the youth, encouraging them to embrace the "Live for Now" spirit. It serves as a testament to the innovative and impactful design capabilities of PepsiCo Design & Innovation.